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Toy Kingdom, Africa’s most loved toy store, has opened two new stores in Johannesburg – in Sandton City and Cresta Shopping Centre, just in time for the Festive Season rush. The 10th Toy Kingdom store was launched in Sandton City on the 31st of October and only a day later on the 1st of November, the Cresta Shopping Centre store officially opened.

All Toy Kingdom stores nation-wide, offer toy ranges not stocked by other mainstream toy retailers, such as HAPE, SYMA, JD Bug, Maui & Sons, Ballipo and Squigz, and of course the firm favourites such as LEGO, Barbie, Hot Wheels and Star Wars figurines are streamlined across the shelves. The Magic Tree is also a much loved meeting point and can be found in most of the stores together with a stack of soft toys and activities close by.

“What sets us apart from other toy stores is our unrivalled offering of quality toys, beautifully laid out stores designed around the concept of play and friendly and knowledgeable staff,” says David Tredinnick, CEO of Toy Kingdom. “We are extremely excited to now have a footprint in Johannesburg and to be able to bring the unique Toy Kingdom experience to children and families there.”

Making their stores easily accessible, stocked with the latest and most recognised quality toy brands and creating a unique experience for families, Toy Kingdom aims to provide a magical experience with interactive demonstrations, experienced staff and good old-fashioned service for everyone to enjoy.

“Opening in time for the festive season, we couldn’t be more excited to extend our Kingdom to the iconic Sandton City. I am so proud of our team for launching this store with great success! Sandton is an excellent retail mall and one that we have had our eyes on for some time. Having a store here goes a long way towards establishing a firm presence in the Gauteng region, where we now have 5 stores. Our brand is progressing fast and emphasising our vision of being Africa’s most loved toy store!” Cuan Chelin, CEO Super-Brands Holdings.


Article written by:  Kirsty Kirstens, Positive Dialogue