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Who we are?

Super-Brands Holdings is a leading investment group and one of South Africa’s recognised and respected brands. Conceived in 2006 by Cuan Chelin and investing partner Mike McGrath, the Super-Brands Group has gone on to grow successful businesses in sectors ranging from consumer electronics, home appliances, leisurewear, toys as well as sporting goods & services.


To grow a remarkable portfolio of leading brands and companies all of which have exceptional market appeal and potential and deliver superior performance over a long period of time.


We will continually seek-out investment opportunities, looking for businesses or new ideas which we can build on and extract value. Once a Super-Brands’ company is up and running, several factors will help to ensure its on-going success. The power of the Super-Brands’ brand; our executives’ personal reputations; our network of friends, contacts and partners; our management style; the empowerment of staff; and a large helping of “best in class” practices will all contribute to the success of our ventures.


the Group is committed to the entrepreneurship from which it has been built. Super-Brands encourages individual creativity, appropriate risk taking, the minimization of unnecessary barriers to effective decision-making, and the delegation of authority and responsibility to those closest to its customers.


The sharing of knowledge, expertise and best practices across the Group is encouraged, helping to drive creativity, innovation and excellence in procedures, optimise the use of resources and cut costs. The Group looks to pool resources and facilities wherever this adds value to its units and boosts performance.

Commitment to being the best

We aspire to be the best, by reacting fast for changing circumstances. Our strong sides are initiative, passion, mutual respect and honesty. We do not complicate the simple things. We are responsible and always hold our promises.

Contact Details


+27 (0)21 440 9600

Physical Address:

Super-Brands Head Office
Granger Bay Court, Suite 104
1st Floor, Block B, North Wing, Beach Road
Cape Town