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Our Businesses

One Family

Group companies are part of one big family rather than a hierarchy. They are empowered to run their own affairs, yet the companies actively help one another with shared ideas, values, interest and goals. The Super-Brands Group frequently creates partnerships with others and excels in combining skills, knowledge, and “best in class” operational expertise to build exciting and successful businesses.

Super-Brands (Pty) Ltd is the group management and operating company. It previously held the South African licensing and distribution rights to a number prominent global brands including Canterbury, Dunlop, Slazenger, Mizuno, Everlast and Skins amongst others. The brands were sold to a JSE listed group in 2014.


Netbet (Pty) Ltd t/a Sportingbet is South Africa’s largest online Sports betting business. The business earned a bookmakers license in 2008 and licensed the Sportingbet brand for the South African market from Sportingbet PLC, which now forms part of the UK listed GVC Group and regarded as Europe’s largest sportsbook.

Toy Kingdom (Pty) Ltd is a leading retailer and wholesaler of toy and recreational goods and aims to become Africa’s most loved toy retail chain by providing the best toy retail experience in Africa, offering the best well known, as well as exclusive toy brands for families and their children.

Handicaps Network Africa (HNA) is a joint venture company with the South African Golf Association (SAGA) and is the provider of Official SAGA Handicaps to over 140 000 golfers at close on 500 golf clubs across South Africa and Southern Africa and has been in operation since June 2010.